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Frequently Asked Website Questions

What is a website? A website (or "site") is an electronic page or a combination of pages consisting of text and images. More and more websites are beginning to include animated images that actually simulate television and video. Many of these animated websites also include sound as well.

What is e-commerce? E-commerce is simply the buying and selling of information, products and services online.

What is a home page? Home page generally means the first page people visit when they look at a website.

What is the difference between a web page and a website? Think of a website as a cyber brochure, a brochure online. One "page" of that brochure, or website, is just that, a "web page." The full brochure is a combination of web pages, which makes up the "website." Just as a brochure can be any number of pages, so can a website. The individiual web pages are connected by links (see below).

What are hyperlinks or links? A hyperlink or link is generally "text" that you click on to go to another page; links can also be images you click on to go to another page.

What is a static site? A static site is a website consisting of simple text and graphics. A static site generally does not contain multimedia effects (i.e., sound and video) and is void of complicated forms that allow the collection of information from visitors.

A static site generally consists of simple graphics, limited pages, and a hyperlink allowing visitors to send the website owner an email. Static websites are generally one to three pages in length, but some can reach five pages or more.

What is dynamic site? A dynamic site is a website consisting of multimedia effects like audio/video, animation, often sound, etc., along with text and graphics. It can interact with the end user via forms that allow the collection of data, etc.

What is website maintenance? Once your site is live, whether we have designed and published it or not, it requires maintenance. Maintenance consists of adding and/or eliminating text, photos, services, products, etc. How often to update varies greatly from business to business. It can be as little as once every couple of months, depending on your needs, whether you're selling products or services, etc.

What is content development? Simply put, content development consists of flushing out primarily the textual content of your website. Often, initial content for a new website is pulled from company brochures, media kits, sales manuals, and existing marketing material.

As the web is a different medium than a brochure or sales manual, material may have to be rewritten, rearranged and "tightened" so it is presented clearly and concisely on your website. Consumers do not read print content and web content the same, so content that works for print may have to be redeveloped for the web to be effective.

Often a new company has no content to assist in the content development process of their website. In this instance, web developers call on seasoned editorial help to create effective content from thin air.

What are the features of a good website? In the opinion of Ink Web Design, some of the features of a good web site are as follows:

  1. The website should be clean-looking and clutter free (no pop-ups, dark backgrounds (unless industry appropriate)), etc.
  2. It should be easy to navigate.
  3. The website's textual content should be reader-friendly, easy to understand, and in a standard font.
  4. The website's graphics should load quickly.
  5. The website should actually be up and running almost 100% of the time.
  6. The contact information should be accessible from every page.
  7. Links should actually work.
  8. Each page's layout should have the same "feel."

If you have further questions, simply send us an email.

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